Journal of Internet Marketing

ISSN 1480-3798

Web Archive

February 2003, vol. 4, no. 1

Editorial

• Internet Marketing (By Graham Rhind, Editor-in-Chief)

  Feature Articles

• E-brands: The Decisive Factors in Creating a Winning Brand in the Net (By Ioannis S. Tsiames & George J. Siomkos, Athens University of Economics & Business, Department of Business Administration)
• Role of E-Commerce in Economic Growth (By Dr. Mohammad Talha, Faculty of Business and Law, Multimedia University, Melaka, and Mr. Ramaiyer Subramaniam, Lecturer, Multimedia University, Melaka, Malaysia)

November 2002, vol. 3, no. 2

Editorial

• Internet Marketing (By Graham Rhind, Editor-in-Chief)

  Feature Articles

• Successful E-Marketing: A Small Business Perspective (By Tracy Tsang, Mark Durkin and John Garvin, Faculty of Business and Management, University of Ulster, Northern Ireland)
• The reliable organization - What is significant to prospective consumers? (By Kim F.B.M. van Winkel MSc. and André J.G.M. van Montfort Ph.D.)
• Brand eExtensions: A modern source of Competitive Advantage (By Dr. Irini Rigopoulou, Lecturer, Athens University of Economics and Business, Greece. )

September 2002, vol. 3, no. 1

Editorial

• Internet Marketing (By Graham Rhind, Editor-in-Chief)

  Feature Articles

• In e-Commerce, It’s e-Quality or e-Bust (By Larry P. English, INFORMATION IMPACT International, Inc.)
• Knowledge Grid: Enabling Intelligent Internet Marketing (By Dr Hai Zhuge, Chinese Academy of Sciences)
• “Virtual Store Atmosphere” in Non-Store Retailing (By Adam P. Vrechopoulos and George J. Siomkos, Athens University of Economics & Business, Greece.)
• Developing a Web Site Marketing Plan (By Bobette Kyle)

March 2002, vol. 2, no. 1

Editorial

• Internet Marketing (By Graham Rhind, Editor-in-Chief)

  Feature Articles

• Online Customer Service Chat: Usability and Sociability Issues (By Dorine C. Andrews, D.C.D, Georgetown University and Karla N. Haworth, The Chronicle )
• Problems Associated with Collecting International Data over the Internet (By Graham Rhind, Owner, GRC Database Information)
• Virtual Communities . . . The Power of Word-of-Mouth Transmission Via the Internet (By Richard W. Easley, Ph.D., Hankamer School of Business, Baylor University, Waco, Texas, United States of America)
• Creating and Maintaining Effective E-commerce Websites (Dr. Allan C. Reddy, Professor of Marketing, Harley Langdale, Jr. College of Business Administration, Valdosta State University; Dr. Rajesh Iyer, Assistant Professor of Marketing, Valdosta State University.)
• University of Ottawa Course "Seminar in Administration: Electronic Marketing" (By Nahum Goldmann, ARRAY Development and School of Management, University of Ottawa)

April 1998, vol 1, no 1

Editorial

• Internet Marketing: Can You Resist a Byte? (By Bob Paajanen and Cathy Allington, Chief Editors)

  Feature Articles

• Marketing on the Internet -- Providing Consumer Satisfaction (By Joe Abramson and Craig Hollingshead)
• Reverse Marketing: Synergy of Purchasing and Relationship Marketing (by Wim G. Biemans and Maryse J. Brand)
• Hang the Mystique – Use it for what it is! (By Cathy Allington, Chief Editor)